Leading online retailer, Konga has released shopping trends on its site for 2013 which shows Samsung and TECNO products leading the pack with top sales for the year. According to the report, the best selling smartphone of the year was the TECNO Phantom A+, ranked based on the number of search queries on its site, total number of purchases and total number of requests on its social media channels.
The TECNO Phantom A+, a 5.0-inch smartphone running Android OS 4.2.2 Jelly Bean with a brilliant 8.0 mega pixel primary and 1.2MP front facing camera, comes with a 1.2GHz Quad Core Processor, 1024MB of RAM, 4GB built-in storage, a Dual SIM slot and a 2100mAh battery capacity.
The company also revealed that the most anticipated tech gadget launches of the year were the Sony Playstation 4 console and the TECNO Phantom A3 smartphone based on number of search queries on its website and total number of orders and sales. As the fastest-selling phone manufacturer in Africa, TECNO also became the most popular brand of the year in the Gadgets category, while Samsung became the most popular brand in the Home and Kitchen category.
The best-selling game for the year was Grand Theft Auto V, making the popular game maker, Rockstar Games the brand of the year in the Game category. Konga, which launched as a daily needs-only retail site back in July 2012, completed its first calender year as a full-fledged general merchandise online retailer.
During the year, the company introduced pay on delivery in many locations across Nigeria, launched SMS-based shopping, introduced a virtual shopping mall, opened new pick-up points, increased its books category to over 100,000 book titles, moved to a new 120,000 square feet distribution centre, and offered Black Friday and Cyber Monday deals to Nigerians. - See more at:
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