20/11/2013

Apple Acquire Israel’s Prime Sense for $345 million




Apple Inc. has bought Prime Sense, an Israeli maker of chips that enable three-dimensional (3D) machine vision, for $345 million, the Calcalist financial newspaper reported on Sunday without citing sources.

Prime Sense has raised $85 million from Israeli and the US venture capital funds such as Canaan Partners Global, Gemini Israel and Genesis Partners, Calcalist said.


“We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices,” a spokeswoman for Prime Sense said. “We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.”

Prime Sense’s sensing technology, which gives digital devices the ability to observe a scene in three dimensions, was used to help power Microsoft’s Xbox Kinect.

The acquisition of Prime Sense would be Apple’s second purchase of an Israeli company.

It bought flash storage chip maker Anobit in January 2012.

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